pledges.uconnruddcenter.orgFood Marketing | UConn Rudd Center for Food Policy and Health

Our websites may use cookies to personalize and enhance your experience. By continuing without changing your cookie settings, you agree to this collection. For more information, please see our University Websites Privacy Notice . UConn University of Connecticut school of University of Connecticut Search University of Connecticut Search UConn A to Z Index UConn A to Z Index Site A-Z UConn A-Z UConn Rudd Center for Food Policy and Health Search this Site Search in https://uconnruddcenter.org/ Search Toggle navigation Menu UConn Rudd Center for Food Policy and Health Home AboutProspective Students Team Faculty & Staff Advisory Board Affiliated Faculty Alumni Our Research Early Care & Education Food Marketing Food Policy & Environment Food Security Schools Weight Bias & Stigma Tools Rudd Resource Database HER Nutrition Guidelines Supportive Obesity Care Early Care Curriculum Cultural Food Guide Charitable Food Nutrition Index (CFNI) Tax Calculator Media Gallery News Rudd Center in the News Blog Contact | Search this Site Search in https://uconnruddcenter.org/ Search Research Research Early Care & Education Food Marketing Food Policy & Environment Food Security Schools Weight Bias & Stigma Food Marketing Food, beverage and restaurant companies spend almost $14 billion per year on food advertisements in the United States [1] . More than 80% of this food advertising promotes fast food, sugary drinks, candy, and unhealthy snacks, dwarfing the entire $1 billion budget for all chronic disease prevention and health promotion at the U.S. Centers for Disease Control and Prevention [2] . Furthermore, these food companies often engage in "targeted marketing" to reach children, teens and communities of color with marketing for their least healthy products. Food marketing negatively affects children’s and teens’ diets and health. It increases calories consumed, preferences for unhealthy product categories, and perceptions of product healthfulness. Rudd Center research analyzes food company marketing tactics, food facts, and informs policy efforts to reduce unhealthy food marketing affecting youth and their families. [1] Rudd Center 2017 analysis of Nielsen data [2] CDC, 2017 TV & Digital Media Marketing Targeted Marketing Fast Food & Sugary Drinks Baby & Toddler Packaging, Promotions, & Claims Policy & Advocacy FACTS Reports A series of Rudd Center Food FACTS research reports provide a comprehensive review of the targeted marketing techniques and nutritional quality of food and beverages targeted to children, teens and parents – including separate reports on children’s foods, cereal, fast food advertisements, sugary drinks vs. healthy drinks, snacks, and baby and toddler food. The full reports, along with resources for advocates, researchers, parents and the media can be accessed by clicking the link below. Access the Reports Videos & Presentations These presentations and videos are a resource for advocates to spread the word about unhealthy food and beverage marketing. We hope they will inspire collective action to make positive changes that improve health and limit unhealthy food and beverage targeted marketing in communities, schools and online. Learn More Unhealthy Food & Beverage Marketing: The Basics The overwhelmingly unhealthy food-marketing environment that surrounds young people is a significant contributor to the dramatic increase in childhood obesity. This handout explains what food marketing and food advertising studies have shown and what can be done to decrease unhealthy food marketing to children. View the Handout Stay Connected UCONN RUDD CENTER FOR FOOD POLICY AND HEALTH One Constitution Plaza Suite 600 Hartford, CT 06103 Facebook LinkedIn Threads ABOUT Mission Prospective Students TEAM Faculty & Staff Advisory Board Affiliated Faculty Alumni RESEARCH Early Care & Education Food Marketing Food Policy & Environment Food Security Schools Weight Bias & Stigma RESOURCES Resource Database Supportive Obesity Care HER Nutrition Guidelines Tax Calculator Media Gallery NEWS CONTACT © University of Connecticut Disclaimers, Privacy & Copyright Accessibility Webmaster Login Home...